I am a conceptual copywriter, creative director, film production and direction guy, compulsive pun-maker, excessive coffee-drinker, die-hard cricket fan and one of the best and most artful makers of sandwiches. During my 15+ years in advertising, I have developed insightful creative work, innovative digital strategy, and excellent client relations while working on brands across categories, independently and as part of creative agencies. I am an explorer at heart and love experiencing local culture, music and food on my travels.
Senior Copywriter / Creative Director
Freelance, Aug 2019 – Present
Creative Lead
Creative Kettle, Dubai / April’17 – June’19
Creative and Brand Strategist
Promoseven360, Dubai / Jan’15 – Feb’17
Digital Copywriter
Digitas LBi, Mumbai / June’12 – Oct’14
Senior Account Manager
Communique, Dubai / March’10 – Dec’11
Senior Account Manager
BPG The Big Idea, Dubai / March’07 – Feb’10
Account Executive
Lowe MENA, Dubai / March’05 – Feb’07
Account Executive
Lowe Lintas & Partners, Mumbai / Nov’03 – March’05
Bachelor in Management Studies (Marketing)
University of Mumbai / April’03
Videography and Film Studies
Films and Television Institute of India / May’12
Storytelling
Conceptualizing
Scriptwriting
SEO/UX Copywriting
Web Content
Photography
